Quest creates and delivers ideas and experiences for promotional and incentive campaigns for marketing services agencies and corporate clients. This client approached us with an interesting brief. Combine an 'easy-to-update' product area with an equally 'easy-to-use' newsletter administration system. The site needed to be highly flexible, Quest needs to publish new ideas as quickly as possible when they are created. Some ideas are tied into specific dates or events and the period where they are relevant is fairly short.

Besides these requirements Quest gave us certain guidelines on the use of their logo and the colours they would like to see used in the site.




Quest concentrates on coming up with new experiences for its existing clients and attracts new business on the strength of their ideas. These ideas needed a showcase and the website fitted the bill perfectly. New ideas could be published quickly using the administration system and then emailed out to prospective clients using the newsletter functionality.

The 'look and feel' of the site features rich dark blues and purples that are a wonderful backdrop for the dynamic photography that accompanies each promotional idea.

As part of the design solution, Design Haus developed an 'Ideas Bank' area in the new site that created a virtual catalogue of Quest promotional ideas. These were divided up into thematic categories like 'Pamper', 'Escape', 'Ultimate' and 'Sport'. Each idea has an alternative shortened layout used as a highlight on the site or in email newsletters.

The Administration Area for the site was the second big challenge for the Design Haus team. It needed to be easy to use with the ability to quickly send ideas out by email to individuals or specified groups.

From a technical angle, the most complex aspect of this project was the integration of the promotional ideas administration with our 'Haus-Mail' email system. Quest wanted to have the ability to email a page of the website to a client. For newsletters that featured more then one idea we developed email templates that automatically inserted the correct idea highlights into the email.

The email system has some great features including:

• Ability to schedule when you'd like the mailshot to go out.
• Automatic handling of 'non-deliverable' and 'un-subscribe' returned mails.
• Reporting tools (volume delivered, volume viewed, specific link tracking)