Search Engine Optimisation defined is the art of identifying the keyword phrases users are searching for and “optimising” your webpages so that search engines are able to read and index your website.

Design Haus uses Wordtracker to search online databases of keywords that users are entering into the search engines. Once we have a master list of keywords we then place these in the correct areas of your webpage so a search engine spider will be able to easily read your webpages. Once we have this in place we suggest you build your popularity in the search results by running a link popularity campaign.

Each website has a network of influence which is created by the number of links into, and out of, the site. Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyses the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Important, high-quality sites receive a higher ranking, Google uses this ranking system each time it returns a search result.

“Optimising” your site is just the first step to gaining more traffic and increased revenue for your business. If your site is properly “optimised” you should start seeing an increase in traffic and revenue within weeks. Search Engine Optimisation gives your business presence a head start; it brings people who are already looking for your product or service directly to your doorstep.

• Keyword analysis using Wordtracker
• Meta Keyword tagging
• Link Building to boost your Page Rank
• Monthly Clicktracks and traffic reports