Search Advertising gives you
the ability to get ahead of your competition. You can control
where and when your site appears in a user's search result.
This gives you targeted traffic that can dramatically increase
the interest in your site. All the major search engines are
selling paid listings within their search results and if
you are not using it already you are missing out on a cost
effective way of marketing your website. Paid listings are
mainly made up of Pay Per Click (PPC) Listings.
Paid Per Click listings appear across
all major search engines and web portals. They appear above
and next to the main search results in the form of text related
adverts. The way they work is quite simple. Advertisers decide
on keyword phrases that they want to target and they bid as
little as £0.05 to appear in the two highlighted areas.
The higher you bid the further up the results you will appear.
When a user comes across your advert if it gets clicked on
you will be charged your bidding amount. The biggest benefit
of advertising this way is that you decide on your daily and
monthly budget and we can set your account up to stick to the
set budget. Paid listings work because by the time a user clicks
through to your web site, they will have searched for something
that relates to your products or services. This means that
by the time they arrive at your website, they have been pre-qualified,
which increases the chance of the individual using your services
or buying a product.
Google Adwords, Yahoo and MSN offer
conversion tracking software if you sign up with their advertising
programmes. A conversion is when a user clicks through on one
of your adverts and makes a purchase, enquiry or sales lead
through your website. Using this software allows you to monitor
the conversion rate and cost to make a conversion per keyword.
Design Haus provides:
Setup of Google
Adwords, Yahoo or MSN Ad Center accounts. The charge is £560 plus an optional
monthly management charge of £560 per month. If you choose
to setup two accounts for example one with Google and another with
Yahoo we charge only charge you half of the initial setup fee.
For this charge you receive:
Keyword analysis using our keyword research tools
Complete account setup with Ad groups and keywords
