- Don't require registration to shop
- Inform customers if the item is available
- Allow your customers to easily modify the order
- Provide users with real time support
- Keep the Back button fully functional
- Provide photos, specifications and links for the items in the basket
- Provide a progress indicator
- Keep the checkout interface simple
- Don't take the user out of the checkout process
- Inform the users about delivery times
- Tell the customers what happens next
- Send out a confirmation email
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