We are very proud to have helped deliver the
new RYA website which launched early this morning.
We were engaged by the RYA last year to deliver a new look and a greatly enhanced user-experience to their website.
Our research showed that most users were getting lost in the complex navigation and large number of websites that the RYA presented. We prepared a new information architecture for the site, together with a strategy for bringing most of the external sites in under one new roof, together with a rich new design for the site.
Completely new sections include: '
Start Boating' which shows how easy it is to get on the water; '
Join & Renew', which simplifies the process of managing your membership; '
Information and Advice' which brings the combined knowledge of the RYA's expert teams together in one easy to navigate section; plus many more new features like weather & tides, programmes and a new Racing section for the performance boating. We are particularly pleased with the new shop, which now shows the full range of products in an easy to use and familiar manner.
The new site is also significantly faster than the previous one too. We believe this is a model for what is possible using Microsoft SharePoint and Commerce Server.
We hope you like it, and if you have a site that needs a good overhaul then
get in touch with us!