Sometimes its a struggle to get clients using email marketing correctly, but its also a joy when they get it right...

"Hi Tom,

It works, had a look through the haus mail, interesting to see who opens what, is this legal?

It's prompted 2 people to book on to the next 2 races straight away.

Thanks to all your team who were involved building it.

goodo

Dave

"

Just read a great article about corporate websites:

1. You Need A Separate Web Division
2. Managing Your Website Is A Full-Time Job
3. Periodic Redesign Is Not Enough
4. Your Website Cannot Appeal To Everyone
5. You Are Wasting Money On Social Networking
6. Your Website Is Not All About You
7. You’re Not Getting Value From Your Web Team
8. Design By Committee Brings Death
9. A CMS Is Not A Silver Bullet
10. You Have Too Much Content

Conclusions

Large organizations do a lot right in running their websites. However, they also face some unique challenges that can lead to painful mistakes. Resolving these problems means accepting that mistakes have been made, overcoming internal politics and changing the way you control your brand. Doing so will give you a significant competitive advantage and allow your Web strategy to become more effective over the long term.

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