Its been reported by Hitwise that there has been a surge in demand for video content on the web. Traffic to online video sites have increased by 40.7%

The most popular video sites in the UK are as follows:

1: YouTube
2: BBC iPlayer
3: Google Video
4: MegaVideo
5: MSN Video
6: Google Video UK
7: Channel 4 TV
8: MetaCafe
9: Vuze
10: Daily Motion

"Towards the end of last year, social networking sites - such as Facebook and My Space - overtook adult sites in terms of popularity.

Adult content makes up around 10%, whereas social networking sites are in excess of that."

Source: Hitwise

A great article about - When is a paid link not a paid link, and the problem Google has with the definitions.

"There is NO WAY Google can possibly determine paid links from unpaid links, even if you could where does it stop?"