A nice article about the 6 Social Media Marketing Myths:

1: Social media is cheap, if not free.
2: Anyone can do it.
3: You can make a big splash in a short time.
4: You can do it all in-house.
5: If you do something great, people will find it.
6: You can't measure social media marketing results.

NOT!

We are currently working on various strategies for various clients and the social marketing buzz words are being thrown around like there is no tomorrow, clients are being bombarded from all direction with the latest social marketing buzzwords, twitter this, Blog that and facebook it all!! But in most cases the underlying strategy and objective is missed.
Here is a great video demonstrating how to talk the talk, a funny series about some digital mad men without a plan.