This dedicated RYA Olympic portal site has been designed and built to give quick and easy access to all the latest sailing news and events taking place during the 2008 Beijing Olympic Games.
Two key objectives in the creative brief were to create a look and feel which is on-brand, and to position this division of the RYA in a dynamic manner to a more youthful audience. British blues and reds where used and attention was paid to specific brand techniques such as the blue dividing strip with red highlight. By introducing a large, hard hitting background to the design we gave a contemporary 'splash' theme that sets a modern and youthful style to this SharePoint portal site, and which the client loved instantly.
