Just some of the judges comments about 2 of our ecommerce sites.
http://www.moto-lita.co.uk/ demonstrates a real passion for the product and uses the site design to get this across to the customer. History and craftsmanship are obviously important aspect of the purchasing processes. Rather than simply presenting the products in the standard clinical way the sites cleverly weaves into the sales journey aspirational car imagery and shots of the products being crafted. These products don’t need a hard sell approach but the site does make it easy for customers to do business with Moto Lita.
Looking at http://www.signatureballoons.co.uk/ you feel you’ve arrived at the definitive site for balloons. The site effortlessly provides all information required to make a quick purchase decision, including a good site search, costing examples and customer testimonials. The design is straightforward but effective. All key content is cleverly surfaced on home page. The passion and personality of the business is communicated through its detailed understanding of a customer’s purchasing needs for this product.
