Its been a long time coming but finally Microsoft have launched their own PPC ad service and dropped their long standing content parter Yahoo SEM (Previously Overture). Microsofts powerful targeting choices let you take your message straight to your desired audience. Your targeting mix can include content, profile and now specific behaviors. You can target different adverts to appear to gender, age and country specific audiences with the option to run adverts at specific times of the day. It can help you aim your message to audiences like mobile users and parents, to help increase ROI.
Bandai UK Ltd are the first in our portfolio of clients to start using MSN's Ad Centre and it is already providing a good ROI for them. We plan to roll out MSN's Ad Service across the board to all our clients.
