Today was another land mark day for one of our clients, after a year of natural optimization on their site Chocolate Fountain Heaven we finally hit the pause button on all their PPC advertising.
As with all clients that hire us for our online marketing skills we always preach both Pay Per Click and natural site optimization.
Most of their money keywords such as - chocolate fountain hire - come up number 1. In a lot of cases its sometimes wise to leave a limited amount of PPC running, but in this case it had no effect on the conversions.
Ideally this is something that we would like all our clients to work on and invest it. It really does work, but is no longer an overnight quick fix.
We get really excited about our clients online success.