Monday, June 27, 2005
Pay-Per-View
Analysts and the press are having a field day discussing how Google is taking on eBay PayPal and where Froogle may fit into the mix as a major e-commerce or shopping search engine. The pundits are missing the true potential power of a wallet and payment system owned by a major search engine. The killer application is pay-per-view content.
Is Pay-Per-View Next for the Search Heavyweights?
Tuesday, June 21, 2005
Google plans to start payment service to rival PayPal
Google is preparing to introduce an electronic payment system later this year in a move that would pose a financial threat to one of its biggest advertisers, Internet auctioneer eBay.
The Seattle Times: Business & Technology: Google reportedly plans to start payment service to rival PayPal
Wednesday, June 15, 2005
xpand - Grant funding programme for Dorset based SMEs
A new grant funding programme for Dorset based SMEs is due to go live tomorrow. Application forms are available now at:
xpand - maximising the benefits of technology
xpand is a new programme for Dorset based businesses focussing on the tangible benefits that broadband and ICT offer as a business solution. It helps to identify problems and opportunities, and offers solutions that deliver real bottom line results.
Tuesday, June 07, 2005
Improve Your Web Copy Immediately
In the literary world, "good writing" may be notoriously difficult to define. But on the Web, good copy has two clear, easily understood objectives:
It elevates your search engine rankings.
It attracts qualified traffic and holds the attention of your prospects and customers.
If yours is an e-commerce site, your copy must also assume a third role as a virtual salesperson capable of closing the deal.
On the Web, your words carry a lot of weight. Fortunately, you can build verbal muscle, fast. Following are five tips, hints, and suggestions you can apply right now, with a minimum of time or technical hassle, to dramatically improve the effectiveness of your website writing.
4. Become ruthlessly specific
Print out your Web pages—or the drafts of the Web pages you intend to post—and grab a yellow highlighter. Mark every phrase that reeks of broad abstraction ("enterprise process solutions"), vague promises ("exceeding customer expectations") and empty boasting ("best in class services.")
5. Learn from your Web stats
Chances are, the provider that hosts your Web site, or the internal IT people who monitor your servers, create thorough daily reports of your site traffic. Sadly, too few writers have access to these reports, or, if they do, they don't take advantage of it.
Five Ways to Improve Your Web Copy Immediately
Friday, June 03, 2005
'Silver Surfers' using web services
More than half of over-55s online say the internet gives them a new lease of life, a new survey claims.
Research for UK Silver Surfers' day found that, although some older people are still alienated by the web, many more use it for a range of activities and view it as a vital part of their lives.
Seven per cent of those polled look for love online, 22 per cent play online games and 43 per cent searched for far-flung friends and family, according to Telewest Broadband, which conducted the poll. Fifty-seven percent of over-50s polled said that being online had introduced them to new experiences and half of over-50 web surfers said life without the net was unimaginable.
The Optimiser Newsletter - 3 June 2005
Wednesday, June 01, 2005
Search Engine Ratings (Nielsen NetRatings )
Share Of Searches: March 2005
The chart below shows the percentage of online searches done by US home and work web surfers in March 2005 that were performed at a particular search engine. Internal site searches, such as those to find material within a particular web site, are not counted in these totals. The activity at more than 60 search sites makes up the total search volume upon which percentages are based.
Nielsen NetRatings Search Engine Ratings
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