Friday, April 29, 2005
Obscure domains damage web business
The majority of web users claim to have given up trying to guess a firm's domain name at least once, according to a new survey.
Research conducted by search engine specialists CommonName found that 71 per cent of net users had given up trying to guess a firm's URL at come point and most had quit after no more than three attempts.
Web users automatically assume a firm's address is its name followed by .com and blame hyphens and unusual domain endings such as .tv for obscuring results.
CommonName advises new companies to choose the most generic domain name possible and avoid confusing variants.
The firm insists that choosing a simple URL is the only way to guarantee customers can find the website, Demon@THUS reports.
CommonName also stresses the importance of search engine optimisation, with the overwhelming popularity of sites such as Google.
The Optimiser Newsletter - 29 April 2005
Thursday, April 28, 2005
My Web BETA - Features - Yahoo!
"If only I could remember how to find that article again..."
"I've stopped using bookmarks - organizing them is such a chore."
"Bookmarks are broken - the contents of a page often change by the time I return!"
My Web BETA - Features - Yahoo!
Wednesday, April 27, 2005
Google readies banner offerings
Google is taking a big step toward becoming an online banner-advertising network as the market for brand ads heats up.
Beginning Monday, the search giant will start allowing advertisers to display ads that contain animated images on third-party partner sites--a first for Google and a departure from company co-founders' early stance against such Web advertising. (Google itself still shows only text ads on its site.)
With the move, Google is helping stoke a revival of the online ad network that enjoyed popularity in the late 1990s. At the time, early industry leaders like DoubleClick, 24/7 Media and Engage controlled the ad sales of tens of thousands of publishers' sites, targeting display ads like banners based on specialty categories such as cooking and sports.
Google readies banner offerings | CNET News.com
Friday, April 22, 2005
A closer look at Pay Per Call Marketing
Last week, AOL became the largest online service to offer the comparatively new pay-per-call format to search advertisers. Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you're not familiar with the format, it's worth a look.
The premise behind pay-per-call advertising is straightforward: Rather than presenting a sponsored link to click through to an advertiser's web site in response to a query, pay-per-call ads display a toll-free telephone number. The searcher can still click on the pay-per-call ad, but rather than visiting the advertiser's web site, the user sees a brief information page about the business.
The pay-per-call format solves a problem for the millions of businesses that don't have a web presence, but still want to be found by online searchers. It's especially effective for local businesses, since pay-per-call ads can be targeted for users in a specific location.
Source? Read the entire article on Search Engine Watch
Friday, April 08, 2005
Online starts to frighten other advertising media
It's been another great 12 months for the online marketing and advertising industry, according to the 2004 figures from the IAB and PricewaterhouseCoopers. Overall sales topped £635 million last year, a whopping 60% growth on 2003. In terms of market share, the Internet ad space's performance was even more impressive. Online accounted for 3.9% of marketers' budgets and broke the 4% mark in the second half of the year. This compared to a share of just 2.6% of spend in 2003.
The IAB was keen to tell anyone who would listen that online's new market share meant it had overtaken radio for the first time. That medium's industry body, the Radio Advertising Bureau (RAB), was on the defensive, pointing out that the IAB figures include classified and paid-for search. This, it implied, is not comparing like for like. The RAB's argument is effectively that the IAB should count banners, rich media and other display-style ads separately from the fast growing areas of paid-for search and classifieds.
more here...NMA.co.uk
Monday, April 04, 2005
Medway Photographic are winners
Well done to Bob from Medway Photographic, his name came out the hat for our search advertising draw.
Not only do we look after Medways search advertising account, but they also supply us with our clients banner stands and display items.
Small plug: Based in Southampton in the county of Hampshire, Medway Photographic offers an extensive list of services to the public and business community. We supply Ultima display systems and Plex display systems. Ultima and Plex produce banner stands, pop up stands, panel systems, sales literature racks and portable furniture. They produce exhibition prints, full colour vehicle graphics and outdoor vinyl graphics.
Online Marketing 2005
Online Marketing 2005 is brought to you by Marketing Week and NMA - the UK's only interactive business and marketing weekly.
Online Marketing is the hottest event in the online marketing calendar for 2005. It provides an opportunity for you to hear about all the latest developments, techniques and opportunities in internet, mobile and iTV marketing and advertising. The event puts you directly in contact with the suppliers who can help you to make the most of their online strategy, or set you off on the road towards creating one.
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