Wednesday, March 30, 2005
European SEM market to grow 65 per cent
European search engine marketing is set to enjoy a boom in 2005, a new report claims.
New research from analyst Forrester predicts that the SEM market will grow by 65 per cent this year, compared to 2004, generating 1.4 billion euros of spending.
The company estimates that by 2010, European marketers will spend almost three billion euros on search marketing, up from 856 million euros in 2004.
In the UK, the largest online ad market in Europe, search marketing, will grow to over €1 billion in 2010, boosted by marketers in travel, finance, auto, and retail.
Forrester predicts that small to medium sized enterprises are now also set to include search marketing as part of their promotions strategy.
Read More...
Monday, March 28, 2005
keyword prices down two per cent
Companies purchasing sponsored search listings saw prices decrease by around two per cent in February 2005.
Price declined three per cent from December 2004 to January 2005 and two per cent between January and February this year.
more...The Optimiser Newsletter - 25 March 2005
Wednesday, March 23, 2005
MSN's Paid Listings Program
At an annual gathering of its most important advertisers last week, MSN officially announced during it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo! and Google. The program will be tested in France and Singapore within the next six months. A date for a worldwide rollout hasn't been set.
more...MSN's New Paid Listings Program
Friday, March 18, 2005
A New F-Word - Google Search Results
A new study has added tangible evidence to the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people.
The joint study conducted by search marketing firms Enquiro and Did-it and eye tracking firm Eyetools examined the eye movements of users viewing Google search result pages.
The study found that most viewers looked at results in an "F" shaped scan pattern, with the eye travelling vertically along the far left side of the results looking for visual cues (relevant words, brands, etc) and then scanning to the right, as if something caught the participant's attention.
More here A New F-Word for Google Search Results
Thursday, March 17, 2005
Google more popular in UK than US
Google is the most popular search engine in the UK, enjoying a larger share of the market than its US division, according to new data.
The report, from Web monitoring firm Hitwise, found google.co.uk topping the list in the UK in terms of both market share of visits (48%) and volume of searches (63.7%).
The figures put Google UK ahead of its US parent
more here Netimperative - Google more popular in UK than US
Wednesday, March 16, 2005
Microsoft adds to PPC arsenal
Microsoft will on Wednesday signal a direct assault on one of the main profit-generators of Google and Yahoo when it unveils an advertising service that lets users link their messages to the results of internet searches.
Though widely expected, confirmation of the software giant's plan to build its own advertising network around its search engine will intensify competition in the fastest-growing corner of the online advertising market. Microsoft officially launched its own search engine this year, although it has continued to rely on Yahoo to sell advertising on the service.
FT.com / Industries / IT - Microsoft adds search-linked ads to arsenal
Friday, March 11, 2005
Web Vs. Brick-and-Mortar Strategies
ComScore's study followed searchers 12 weeks from a "start query" for computer or consumer electronic products to their eventual purchase for. Of all conversions, 92 percent took place offline.
The Killer Finding
Would you structure an offline marketing campaign based on the buying behavior of only 8 percent of your audience? If your search ad campaign's success in this vertical is measured only by conversions on your Web site, you're missing 92 percent of search-generated buyers. You're literally optimizing a search spend to maximize conversions on only the tiniest sliver of the potential buying audience. Chances are, these aren't the only online vertical markets with offline conversion dramatically exceeding the online opportunity.
This means retailers who focus only on online return on investment (ROI) could choose to spend 10 times more on search marketing than they currently are and still net positive ROI. By underspending, they fail to reach the majority of their potential customers.
Read more here: ClickZ Paid Placement Resources
Monday, March 07, 2005
The Great RSS Reader Bandwagon
Every day seems to bring news of another publisher jumping on the branded RSS newsreader bandwagon. First we heard about The Guardian in the U.K., then the Los Angeles Times. CNET followed suit, and the Denver Post is the latest to join the fray.
What do these publishers hope to accomplish, and how can marketers get in on the game? These are the questions I sought to answer this week in wide-ranging discussions exploring these issues with experts.
At the center of the trend -- because it's partnering with both The Guardian and the L.A. Times -- is a Swiss-American technology company called Consenda. It's created an RSS reader designed to be branded by publishers and offered to their readers. (It's not alone in doing this. Newsgator is doing the same for the Denver Post.) The idea is consumer habits are changing, and the only thing publishers can do is go with the flow.
The Great RSS Reader Bandwagon: "Every day seems to bring news of another publisher jumping on the branded RSS newsreader bandwagon. First we heard about The Guardian in the U.K., then the Los Angeles Times. CNET followed suit, and the Denver Post is the latest to join the fray.
What do these publishers hope to accomplish, and how can marketers get in on the game? These are the questions I sought to answer this week in wide-ranging discussions exploring these issues with experts.
At the center of the trend -- because it's partnering with both The Guardian and the L.A. Times -- is a Swiss-American technology company called Consenda. It's created an RSS reader designed to be branded by publishers and offered to their readers. (It's not alone in doing this. Newsgator is doing the same for the Denver Post.) The idea is consumer habits are changing, and the only thing publishers can do is go with the flow. "
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