Monday, January 31, 2005
Google AdWords: Conversion Tracking
Track conversions across all your online advertising channels with Google Adwords
Cross-channel conversion tracking lets you analyze and compare all your online advertising efforts such as Overture ads, email campaigns, and banner ads so you can make more informed decisions about where and how to allocate your ad pounds. While other providers charge monthly rates for this tool, AdWords advertisers receive it completely for free.
Friday, January 28, 2005
User demographics reflect UK society
Around half of the UK population is now online, and while there’s a slight bias in the demographics towards younger and relatively well-off people, internet users now represent society as a whole.
Interactive Advertising Bureau : The Online Advertising Guide
Search users confused by paid listings - The Optimiser
One in six internet search engines users are still unable to tell the difference between unbiased search results and paid advertisements, a recent survey reveals.
The Optimiser Newsletter - 27 January 2005
Tuesday, January 25, 2005
Best ever year for online retail in the UK
Hitwise, the world's leading online competitive intelligence service, today reports that the 2004 Christmas season saw the strongest ever performance for the Internet retail sector in the UK, with online retailers experiencing a 23% increase in traffic from December 2003.
Hitwise monthly data for December 2003 to December 2004 shows that the sector experienced a period of particularly healthy growth between August and December 2004, with market share of all UK Internet traffic directed at online shopping websites increasing from just over 10% in August to more than 12% in the final month of the year.
The highest performing week during December was the week ending December 4. The first week of the month saw market share of online traffic to retail sites surpass 13% as online shoppers sought to beat the Christmas crowds and avoid the last-minute pre-holiday rush by searching for the best deals and making gift purchases online.
Source: Hitwise
Wednesday, January 19, 2005
Yahoo! Reports Fourth Quarter and Full Year 2004 Financial Results
Yahoo! Inc. (Nasdaq:YHOO) today reported results for the fourth quarter and full year ended December 31, 2004.
"Yahoo! moved at an impressive pace in the fourth quarter, capping another record year for the Company. Our users were more engaged in 2004 than ever before because of Yahoo!'s relentless focus on delivering the most innovative products and services on the Internet," said Terry Semel, chairman and chief executive officer, Yahoo!. "Yahoo! also benefited from the growing acceptance of online advertising with marketers who recognize its effectiveness and are therefore increasingly using this platform to reach their consumers."
Source
Thursday, January 13, 2005
BBC's online search engine used a record amount
The BBC's online search engine was used a record amount in 2004, helping with enquiries both simple and strange.
More than 277 million enquiries were made, asking for information on a wide range of subjects.
The most requested search terms of 2004 included games, EastEnders, CBBC, John Peel, Harry Potter and Olympics.
But there were many strange enquiries, including: what is a dog?, how do you say basketball? and what is the biggest collection of naval fluff?
The search engine works by matching key words typed in to different web pages but many people still type in natural language questions.
more from the BBC...
The New Year
The Design Haus team is now back to full strength after the festive season. We would like to wish all our clients the best for the coming year.
Unlike some of the team, our servers behaved impeccably over the break and there where no signs of overeating or hangovers.
Tom
|
Recent Posts
Archives
|
