A search engine focusing on web sites and properties originating from South Africa has been unveiled.
The engine, called Funnel, only indexes pages and sites from South Africa and introduces a new advertising service, again focusing on web properties originating from the country.
The Funnel search interface, which follows Google's format, aims to assist South African citizens in finding quality indigenous web properties. The search engine offers several unique benefits such as crawling and updating the South African IP ranges frequently and is reportedly not cluttered with advertising banners.
"The key reason behind starting another search engine is guidedby the fact that South Africa requires a more advanced and efficient channel through which business and non-business people can acquire information at the click of a button," Funnel MD Gideon Galloway said.
The new search engine, www.Funnel.co.za , claims to provide faster, more accurate and more relevant results as it only indexes domestic sites and it has also introduced the country's first "pay-per-click" advertising program.
There are around four million internet users in South Africa. South Africa already has a number of exclusive search engine sites, including Ananzi and Aardvark.
