Last week, AOL became the largest online service to offer the comparatively new pay-per-call format to search advertisers. Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you're not familiar with the format, it's worth a look.
The pay-per-call format solves a problem for the millions of businesses that don't have a web presence, but still want to be found by online searchers. It's especially effective for local businesses, since pay-per-call ads can be targeted for users in a specific location.
A Closer Look at Pay-per-Call Search Marketing
