European search engine marketing is set to enjoy a boom in 2005, a new report claims.
New research from analyst Forrester predicts that the SEM market will grow by 65 per cent this year, compared to 2004, generating 1.4 billion euros of spending.
The company estimates that by 2010, European marketers will spend almost three billion euros on search marketing, up from 856 million euros in 2004.
In the UK, the largest online ad market in Europe, search marketing, will grow to over €1 billion in 2010, boosted by marketers in travel, finance, auto, and retail.
Forrester predicts that small to medium sized enterprises are now also set to include search marketing as part of their promotions strategy.
