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Around half of the UK population is now online, and while there’s a slight bias in the demographics towards younger and relatively well-off people, internet users now represent society as a whole.

Interactive Advertising Bureau : The Online Advertising Guide

One in six internet search engines users are still unable to tell the difference between unbiased search results and paid advertisements, a recent survey reveals.

The Optimiser Newsletter - 27 January 2005

Hitwise, the world's leading online competitive intelligence service, today reports that the 2004 Christmas season saw the strongest ever performance for the Internet retail sector in the UK, with online retailers experiencing a 23% increase in traffic from December 2003.

Hitwise monthly data for December 2003 to December 2004 shows that the sector experienced a period of particularly healthy growth between August and December 2004, with market share of all UK Internet traffic directed at online shopping websites increasing from just over 10% in August to more than 12% in the final month of the year.

The highest performing week during December was the week ending December 4. The first week of the month saw market share of online traffic to retail sites surpass 13% as online shoppers sought to beat the Christmas crowds and avoid the last-minute pre-holiday rush by searching for the best deals and making gift purchases online.

Source: Hitwise

Yahoo! Inc. (Nasdaq:YHOO) today reported results for the fourth quarter and full year ended December 31, 2004.

"Yahoo! moved at an impressive pace in the fourth quarter, capping another record year for the Company. Our users were more engaged in 2004 than ever before because of Yahoo!'s relentless focus on delivering the most innovative products and services on the Internet," said Terry Semel, chairman and chief executive officer, Yahoo!. "Yahoo! also benefited from the growing acceptance of online advertising with marketers who recognize its effectiveness and are therefore increasingly using this platform to reach their consumers."

Source