Yesterday Chris and myself popped up to London to attend the Google University, we had the opportunity to sit down with one of the Google Maximisers and go through our Managed Client accounts. It was extremely useful we leaned a few new strategies from the Google team that will only benefit our clients.

So if we have not yet created a search advertising account for you please contact us.

Please have a look at ourSearch Advertising Page

Tom

A milestone in the short life of the internet is upon us.
According to industry sources, this week marks the tenth anniversary of the UK's first ever online advertisement.

Details are hazy, but it appears that in late October 1994, US telecoms firm AT&T became the first company to start promoting its services to the UK's then tiny community of internet users.

At the time, online advertising seemed like a distinctly outlandish notion.

The internet - then known as the 'information super-highway' - was in its infancy, and there was no guarantee that it would ever attract a big enough audience to make it an effective advertising medium.

Faster download speeds and an ever-expanding range of online services have transformed the internet into a mass media phenomenon, with half the UK population now regularly trawling the web.

This has naturally encouraged other companies to follow where AT&T led, opening up lucrative new business opportunities for advertising agencies.

Sales uplift

According to recent figures from PricewaterhouseCoopers and the Interactive Advertising Bureau (IAB), online promotions are now the fastest growing segment of the UK advertising industry, with revenues on track to reach £500m in 2004, a 40% increase on last year.

Read the whole article from our source BBC News

Chris

Source - Business Week Online

Stanford University has proved itself fertile ground for sprouting successful Internet entrepreneurs. From Jerry Yang and David Filo of Yahoo! (YHOO ) to Sergey Brin and Larry Page of Google (GOOG ), these Stanford whiz kids-turned-businessmen have indelibly shaped the Internet as we know it. Following such footprints may be daunting, but many are game to try.

One of the most compelling attempts of late may be coming from 33-year-old Svetlozar Nestorov, a computer-science grad who studied data-mining with the Google founders. Last year, he and a co-founder launched travel search engine Mobissimo. A so-called "meta search" site, Mobissimo takes a visitor's query and scours about 80 other travel sites and search engines, typically returning a wider array of prices, airlines, and options. The fledgling company already handles about 500,000 travel searches a month -- a blip compared to online travel bigwigs, but solid for a newly hatched search site.

Mobissimo and other travel search engines alike are proving more and more the value in online marketing and using search as a marketing medium. Spreading your advertising budget through the main search engines is important but whats even more important is watching the small players. They can provide a cheaper way to advertise with a higher ROI.

Chris

Its time again for another visit to the Google University, London on 28th October
Search Advertising: Beginners & Advanced Sessions

Search advertising is the most cost effective way to generate leads and build your business online. Whether you are a beginner or have a more advanced knowledge of search advertising, Google has a University at The DM Show tailored to your needs:

Beginners Google University:
28 October, 10.30am
The Google University for beginners in search advertising will:

Show you how to deliver meaningful leads to your business
Explain the key criteria involved in developing a campaign
Show you how to design your search ads to deliver the best results
Show you how to get an effective return from your search investment

Advanced Google University:
28 October, 11.45am
This Google University is for those of you with an intermediate to advanced level of knowledge within search advertising. The Advanced Google University will give you an overview of:

Google AdSense For Search and Google AdSense For Content
Google Smart Pricing
Regional Targeting from Google
Image Ads from Google
Campaigns enhancement tips
Google's conversion tracking

If any of our clients are planning to go, please give us a call, it would be great to meet you there.

A lot of our clients are using Google and Overture together, so it will be interesting to see what kind of impact this really has our online marketing accounts.

source: Reuters